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| Evening Dress 1936 |
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| Fashion for the Phoney War 1939-1940 |
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| Sportswear 1940s |
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| Looking tailored even in an air raid, no need to let standards slip. |
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| The first round of upcycled clothing? |
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| High spirits in the late 1940s. |
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| Androgyny. |
When Simpson first opened it's doors in 1936 it was perceived as the height of modernity, the store itself and the tailored clothing on offer. All these years later I look at these fashion plates and absolutely adore the British heritage and tradition they evoke. In a non jingoistic way I'm so pleased to be British.
A bit like this guy. Although his tailoring is not so subtle as Simpson's.
Those all-in-one outfits remind me of Churchill's "siren suit". They were adopted by post-war mums to keep their toddlers warm - I had a blue one. I suppose they'd call them onesies now.
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